Navigating the European Market: A Guide for Chinese SMEs
⬢⬡⬡ Ingenious.
We combine AI to help SME’s connect with qualified SMES globally.
Our mission is to allow outstanding smaller companies to compete and become players in the global economy
ABOUT US
Empowering
SME's globally
We believe W&A can boost efforts to make globalization work for SMEs in Europe and Asia by helping turn them into “micronationals”, SMEs who do a significant amount of cross-border business,”
Public policy tends to prioritize large corporations, and while I understand this, our attention should be shifted towards aiding small businesses in capitalizing on global economic opportunities. The vast majority, or ninety percent, of the potential market exists beyond our borders. Our goal is to facilitate the entry of small and medium-sized enterprises (SMEs) into this expansive global marketplace.
97% European Companies are small
97% of European companies are small and do limited business outside their home market. The numbers are similar for China.
95% Exports handled by less than 1% MNC's
Today over 95% of services exports are handled by less than 1% of companies, namely large international companies who do a premium business
Small Business Act in 2008
Endorsed by the Council of the European Union, that provides 10 “guiding principles” to promote the growth of small- and medium-sized enterprises.
EXPERTISE
We guide SMEs in global expansion, growth and marketing
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We help you understand the competition and create a clear expansion thesis
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Employer branding: Find the right talent for your operations
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Strategic Review and Equity Story Development to attract and retain investment
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Leveraging our technology and market insights, we help businesses identify and capitalize on growth opportunities in new markets.
EXPERTISE
Overview & Expertise
INTERNATIONAL EXPANSION
Global Partnering Blueprint
Craft Captivating Presentation
Engaging Digital Platforms
Communication strategies
Drive Impactful Storytelling
SME's GROWTH STRATEGIES
Competitor Analysis
Expansion Thesis
Employer Branding
Equity Story Development
Strategic Review
SALES & MARKETING
Digital Advertising
Marketing Campaign
Process Optimization
Cultural Fit Strategies
Marketing Uutreach
CLIENTS
Trusted by
SME's globally
Founder and investor of digital start-ups